About Us

DJ Lee is the 15-year-old founder and CEO of Socially Conscious Apparel, a Black-owned line of hoodies and t-shirts that pay homage to Black Panther, Kanye West, Kyrie Irving, and more.

Based in San Diego, California, his apparel line also speaks to various social injustice issues that affect people of color with stunning, cold-chilling messages directed to the police such as "Stop Killing Us" and "Don't Shoot".

His fashion items are for both men and women and are made from a very high-quality blend of polyester and cotton.